WRSI: Fruit Fair Supermarket

Nov 22 2021


For your Thanksgiving shopping needs and beyond, Fruit Fair Supermarket in Chicopee is “a supermarket with a mission,” as Monte Belmonte puts it in this Local Hero Spotlight on WRSI The River.

Co-owner Sam Newell left a career in the corporate grocery world to run Fruit Fair and focus on improving access to good food for everyone. They have big ideas for what that might look like Chicopee – a city of 55,000 people with the 2nd most food insecurity in the state.

From local produce to polish food to accepting SNAP, Fruit Fair is a full-service supermarket and deli that prioritizes what their community needs.

If you can, “be selfless, and shop local,” says Sam. “Because local products don’t get stuck in cargo chains.”

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